We all know the world of design isn’t just logos and website creations. Design reaches far more influential factors in a brands image – like for example, packaging design.
Consumers eyes are attracted to sleek and interesting displays of art; and you’re constantly confronted with packaging design options on the grocery store shelves. But have we realized how important that is to our purchase decisions? Packaging is an a key determination of the consumers perception of the product which leads to the the brands success or failure.
On that note, today’s focus is one of my favorite things in the universe – Wine!
When I walk up to the wine racks at the grocery store, I of course draw my attention immediately to the types of wine I like (Malbec, Merlot, Cabernet Sauvignon, etc.) Then, once I’m standing in front this array of red wines, the package designs start to pull me closer. And this is the moment when I grab the one I like most and head over to the check-out counter…
A boring design might deter me from even looking at the wines details or I’ll simply skip over that bottle and keep looking. It’ just the way it works – packaging design plays a major role in the purchase process. Luckily for us consumers, designers have stepped it up with fun yet classic designs for this tasteful delicacy.
Ram’s Leap: a colorful array of swirly-rams is for lovers of all flavors and tastes
Hamilton Fray: inverse coloring process draws the eye to the hand drawn design
The Tentacle: illustration designs formulated in a simple way can link your company’s logo and image very eloquently and effectively
Julian Madrid: minimalist designs are also very attention capturing and classic
Sunflower Hills: A vintage, yet pop art, feel to the classic wine bottle
Santameriana: clean cut typography design is an instant attention grabber
The People’s Wine: my personal favorite, with hand-drawn text and colorful accents to determine the type of wine – easy to identify and fun to look at!
{ For more photos of these wine designs and many other styles, visit the source! }
