Web Dummies: 50 Free (& Lovely) PSD Mock Ups

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As a graphic designer, we all know how different a design looks when seen on a computer screen versus on a real-life application. Plus, most importantly, clients truly enjoy visualizing their brands and websites in a realistic setting. So, instead of spending time and money printing test-designs, there are digital mockups that create the same visual.

This process is actually quite simple when working with pre-set PSD files. Simply: download the PSD file, open it on Photoshop, and drop your designs into the layers that are pre-set for it. The PSD file does the rest!

Below are examples of free Photoshop PSD files that you can easily edit and present your clients with a (almost) tangible product. Like what you see? Download your favorites here – 50 Free PSD Mock Ups:


Magazines


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Source: 50 Free PSD Mock Ups


Books


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Source: 50 Free PSD Mock Ups


Posters & Flyers


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Source: 50 Free PSD Mock Ups


Brochures


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Source: 50 Free PSD Mock Ups


Business Cards


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Source: 50 Free PSD Mock Ups


Logos


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Source: 50 Free PSD Mock Ups


Stationery & Branding


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Source: 50 Free PSD Mock Ups


Devices


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Source: 50 Free PSD Mock Ups


Apps & Screens


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Source: 50 Free PSD Mock Ups

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Design Love: Mmm… Wine & Design

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We all know the world of design isn’t just logos and website creations. Design reaches far more influential factors in a brands image – like for example, packaging design.

Consumers eyes are attracted to sleek and interesting displays of art; and you’re constantly confronted with packaging design options on the grocery store shelves. But have we realized how important that is to our purchase decisions? Packaging is an a key determination of the consumers perception of the product which leads to the the brands success or failure.

On that note, today’s focus is one of my favorite things in the universe – Wine!

When I walk up to the wine racks at the grocery store, I of course draw my attention immediately to the types of wine I like (Malbec, Merlot, Cabernet Sauvignon, etc.) Then, once I’m standing in front this array of red wines, the package designs start to pull me closer. And this is the moment when I grab the one I like most and head over to the check-out counter…

A boring design might deter me from even looking at the wines details or I’ll simply skip over that bottle and keep looking. It’ just the way it works – packaging design plays a major role in the purchase process. Luckily for us consumers, designers have stepped it up with fun yet classic designs for this tasteful delicacy.

Ram’s Leap: a colorful array of swirly-rams is for lovers of all flavors and tastes

Hamilton Fray: inverse coloring process draws the eye to the hand drawn design

The Tentacle: illustration designs formulated in a simple way can link your company’s logo and image very eloquently and effectively

Julian Madrid: minimalist designs are also very attention capturing and classic

Sunflower Hills: A vintage, yet pop art, feel to the classic wine bottle

Santameriana: clean cut typography design is an instant attention grabber

The People’s Wine: my personal favorite, with hand-drawn text and colorful accents to determine the type of wine – easy to identify and fun to look at!

{ For more photos of these wine designs and many other styles, visit the source! }

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Branding 101: Getting Down to Business

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New Diamari Torres Biz Cards

Business cards rock! Plus, they’re pretty important to letting people know what you do and how to reach you; so, it was due time to print new business cards.

Design wise: I decided I wanted to keep the consistency of my blog’s minimal design through incorporating the sites colors and simple type. Personally, I like the whole “no BS” approach – especially when handing out your card. People want to be reminded of what you do and how to contact you quickly. Yet, the card has to be impressive and actually kind of fun! Remember, the design and texture of your cards is what really sells it.

Printing: On that note, the print quality is the first and lasting impression. Quality is most definitely triumphant over quantity. This is a trend I’ve seen in business card printers. Sites like Moo.com – which don’t get me wrong, they have awesome pre-designed templates and materials – can charge you over $100 for a measly 200 business cards.

In my case, I luckily got both quality and quantity. Printed on 16pt cardstock paper, my cards are coated in a very smooth Silk Lamination. It actually seems to make the card thicker and stronger; I love it. The final touch though is the Spot UV, which creates a slightly-visible rise of gloss over whatever you choose to highlight. Logo. Name. Info. Background. Whatevs!

Spot UV on Biz Cards

I chose to Spot UV the words “hello there” on the teal-blue side and my entire logo on the white side. It feels very interesting and different from the traditional card design. I’m truly very happy with the results. Probably even more so because of the price: 1,000 cards for $145! (shipping not included, I picked ’em up) You can’t beat that. I have cards for – like – ever now! The service was great and the turnaround time was about a week. I recommend Elite Flyers for printing business cards – especially their Silk Laminated and Spot UV ones, of course.

Biz Cards in Card Holder

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Branding 101: Portfolio Update

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So far, 2013 has been insanely busy – and I’m truly loving it. One of my freelance projects this year has been designing for a new women’s publication in Miami, Stay In The Loop Magazine. From the logo design, business cards, media kit, and the initial magazine design – it’s been done! Starting a brand from scratch isn’t easy; but, now that we’ve got the ball rolling, everything just seems to fall into place.

Print

First things first, the logo design. The client, Nicole Hoyos, wanted something feminine and fun yet modern and clean. She also wanted to subtly include an infinity-loop, which is an important part of the overall brand. The client says the loop signifies the endless connection between all women, things, and events in Miami. Since this is a local publication, it is important to create that visual connection – starting with the logo.

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Getting down to business: the cards for Stay In The Loop Magazine continue the trend of the logo with a feminine and modern look. One side is utilized for the logo to make it’s statement. The other side has the contact information with lots of white space along with a light watermark of the logo.

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Last, but definitely not least, is the the magazine design for issue #1 of Stay In The Loop Magazine. The magazine is based of articles for the everyday Miami woman; so we made sure to maintain the overall brand look with lots of clean lines, white space, and feminine type throughout. You can pick up your FREE copy of the magazine starting June 3rd; located conveniently throughout Kendall and South Miami at many local salons, gyms, doctors offices, etc. Get more info at StayInTheLoopMag.com

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Branding 101: Love it or Hate it?

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If you’re a branding-junkie, like me, then you’ll appreciate the awesomeness of Brand New, a website showcasing corporate brand identities – and sometimes ripping them apart. On this site you may find some start-up logos, but most are updated brand identities – which is where the real fun begins. I took a few screenshots of one case study on the website – that I really liked – for the company Cystic Fibrosis Trust:

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First, the author showcases the original logo and then the new logo, side-by-side, for your consideration. Below this showcase, the author of the blog writes some details about the company along with his opinion on the changes.

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Above you can see some of the brands old look. It doesn’t truly capture your attention. I would say it falls into the category of “the-typical-boring-organization-look” and we all know nobody likes typical. The company’s cause is amazing and deserves peoples attention, but it was lacking pizazz. I needed a refresh; a new start. And that exactly what it got…

New Logo, Up Close & Personal

Here is the new logo. It says the organization’s name, “Cystic Fibrosis,” but also incorporates the tagline of “Cystic Fibrosis is…” all in one. It’s clever and vibrant, which are two very important ingredients in great brand design.

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With these simple post-it style images, the designer portrayed important information in a way that catches the audiences attention. The style is consistent with the new logo and it keeps this “heavy” information “lightweight” and fun.

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The application of the new logo and branding is just divine. It’s clean cut and minimal, but still overflows with information for the viewer. For example, the three poster designs display an emotional connection to the cause – with the dancer, the roses, and the runner. Then the posters simply invite the audience to join at the locations specified as the bottom.

The runner is my favorite poster; as she runs towards the information, directing the audience to go to the Virgin London Marathon and join the Cystic Fibrosis Trust team, the white-space and yellow arrows give the feeling of fast movement and urgency. Lastly, the stand up billboards – with the children – add a further emotional connection, reminding the audience that kids are affected too. The brand design is consistent and memorable, which is vital to a long lasting identity.

I hope you enjoyed this review – and if you want to see more awesome before and after brand identity reviews, head on over to Brand New. Below each review is a voting poll and an active comments section, where users share their own personal opinions. It’s a great way to open your mind to what people look for in a great identity!

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