• Web Dummies: Things Are Getting Pinteresting!


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    If you’re not on the social media giant Pinterest, then you’re missing out!

    Let’s begin with the basics: I started pinning in what feels like forever ago, but it was probably some time in 2010. The site wasn’t what it is now – granted, the design has stayed pretty much consistent and the user-interface has always been very friendly; yet, the following that Pinterest has now is just enormous. In January 2012, comScore reported the site had 11.7 million unique users, making it the fastest site in history to break through the 10 million unique visitor mark.


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    { My Pinterest Profile }


    Everyone seems to be joining Pinterest – from big businesses to personal users. And with the sites immense growth comes innovative ideas for sharing and reaching more people. I love the Pinterest App on my cell (available for Android and iPhone) because I love to pin while I’m waiting for anything. It’s a sweet way to pass the time; looking up design inspirations or delicious recipes. But what matters most is what you have for later – Pinterest gives you the satisfaction of knowing that all of that information is stored there, in an organized and conveniently-linked manner.

    Now for the goodies – literally. They’ve got a whole page of Pinterest Goodies where they’ve created some fantastic tools for business’ and personal brands:

    Buttons + Widgets: Integrate the Pin It Button, Follow Button, Profile Widget, or Board Widget to get more engagement from pinners and traffic back your site; and don’t forget to Verify Your Site.

    Also, if you’re a WordPress blogger – like me – then you’ll love this plugin that adds a “Pin It” button as you hover over blog images. Recently, I stumbled upon another plugin called Alpine Photo Tile that showcases your most recent pins on a site page.

    By simply searching online, you’ll find an endless list of plugins and widgets for Pinterest + WordPress.


    Now for some visual fun. Here are a few examples of the Board Widget being integrated into a post. By clicking anywhere on the images below, you’ll be directed to any of the following boards: Design + Typography, Home + Garden, or Delicious Delights; yet the best part is that it’s constantly going to showcase the most recent pins. It’s sheer awesomeness:





    It doesn’t seem like the Pinterest trend will subside anytime soon. Which is why I’m recommending you to jump on board, if you haven’t already! There’s lots of help on the Pinterest site to get you started. Plus, it’s truly one of the most user-friendly websites out there. The inspirations are endless and the organization is perfect.

    { Check out Pinterest and be sure to follow me when you get there! }



  • Design Love: Mmm… Wine & Design


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    We all know the world of design isn’t just logos and website creations. Design reaches far more influential factors in a brands image – like for example, packaging design.

    Consumers eyes are attracted to sleek and interesting displays of art; and you’re constantly confronted with packaging design options on the grocery store shelves. But have we realized how important that is to our purchase decisions? Packaging is an a key determination of the consumers perception of the product which leads to the the brands success or failure.

    On that note, today’s focus is one of my favorite things in the universe – Wine!

    When I walk up to the wine racks at the grocery store, I of course draw my attention immediately to the types of wine I like (Malbec, Merlot, Cabernet Sauvignon, etc.) Then, once I’m standing in front this array of red wines, the package designs start to pull me closer. And this is the moment when I grab the one I like most and head over to the check-out counter…

    A boring design might deter me from even looking at the wines details or I’ll simply skip over that bottle and keep looking. It’ just the way it works – packaging design plays a major role in the purchase process. Luckily for us consumers, designers have stepped it up with fun yet classic designs for this tasteful delicacy.

    Ram’s Leap: a colorful array of swirly-rams is for lovers of all flavors and tastes

    Hamilton Fray: inverse coloring process draws the eye to the hand drawn design

    The Tentacle: illustration designs formulated in a simple way can link your company’s logo and image very eloquently and effectively

    Julian Madrid: minimalist designs are also very attention capturing and classic

    Sunflower Hills: A vintage, yet pop art, feel to the classic wine bottle

    Santameriana: clean cut typography design is an instant attention grabber

    The People’s Wine: my personal favorite, with hand-drawn text and colorful accents to determine the type of wine – easy to identify and fun to look at!

    { For more photos of these wine designs and many other styles, visit the source! }



  • Linkspirations: January 2013


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  • Design Love: Black & White


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    Good design comes in all shapes, sizes and styles. Today I would like to focus on color – or the lack of. This is one of my favorite types of art: the classic black & white design. There’s nothing more elegant than traditional black & white; plus, if you can make a great design with the simple black & white color palette, then it will surely look amazing in every other way. Here are some of my favorite black & white designs from my Pinterest Design Board. Enjoy:




  • Linkspirations: November 2012


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    {Source}


  • Branding 101: Getting Down to Business


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    Business cards rock! Plus, they’re pretty important to letting people know what you do and how to reach you. So of course, it was due time to print new business cards for DiamariTorres.com

    Design wise: I decided I wanted to keep the consistency of my blog’s minimal design through incorporating the sites colors and simple type. Personally, I like the whole “no BS” approach – especially when handing out your card. People want to be reminded of what you do and how to contact you quickly. Yet, the card has to be impressive and actually kind of fun! Remember, the design and texture of your cards is what really sells it ;}

    Printing: On that note, the print quality is the first and lasting impression. Quality is most definitely triumphant over quantity. This is a trend I’ve seen in business card printers. Sites like Moo.com – which don’t get me wrong, they have awesome pre-designed templates and materials – can charge you over $100 for a measly 200 business cards.

    In my case, I luckily got both quality and quantity. Printed on 16pt cardstock paper, my cards are coated in a very smooth Silk Lamination. It actually seems to make the card thicker and stronger; I love it. The final touch though is the Spot UV, which creates a slightly-visible rise of gloss over whatever you choose to highlight. Logo. Name. Info. Background. Whatevs!

    I chose to Spot UV my heart logo one the mustard side and my entire logo on the white side. It feels very interesting and different from the traditional card design. I’m truly very happy with the results. Probably even more so because of the price: 1,000 cards for $145! (shipping not included, I picked ‘em up) You can’t beat that – I have cards for like ever now ;} The service was great and the turnaround time was about a week. I recommend Elite Flyers for printing business cards – especially their Silk Laminated and Spot UV ones, of course.

    Elite Flyers
    305 538 2712 | eliteflyers.com | info@eliteflyers.com
    407 Lincoln Road, Suite 8-F | Miami Beach, FL



  • Web Dummies: Prezi Tutorial


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    If you’re a hard-working American, you more than likely have to create presentations to impress your boss with your sheer awesomeness. Well, maybe not your awesomeness – but your work productivity. It’s all relative, I swear.

    And when it comes time to present, the traditional PowerPoint Presentation just isn’t cutting it anymore. It’s outdated. It’s old news. There are multiple ways to present online and I found my favorite – Prezi. I blogged about Prezi about a year ago, when I first found the online program. Ever since, I’ve been impressing bosses all over the world! No joke – my job entails me to travel and present marketing solutions to the heads of companies throughout Latin America.

    Every time I present one of my Prezi’s, I get asked the same questions: “How do you do that? I want to learn, can you teach me?”

    So I thought about it, and I decided to be a good-tutor. I created a Prezi Tutorial, for dummies! (Well, it’s for beginners, but the dummies title is fun.)

    It’s simply a step-by-step guide.

    You’ll learn the basics from how to create a Prezi account and start your first Prezi to creating frames, paths, inserting images, and finally saving and exporting the file! It’s easy, I promise. Like everything in life, practice makes perfect. But overall, Prezi is very user-friendly. Try it out and you’ll see.

    Ready? Here it goes.
    Download the Prezi Tutorial. Check!
    Visit Prezi.com to start. Check!
    Impress your boss with Awesomeness. Double Check!

    Suggestions or Questions? Let me know in the Comments below