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    Source: HubSpot


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    Small Businesses don’t have a bajillion advertising dollars to spend; thus, Small Businesses are always seeking cost-effective ways to market their services. And lucky for those in this group, there is a definite way to reach the masses at a low, low price — Social Media!

    We all hear about it and talk about it — Social Media — but do people really understand how to interconnect and use Social Media to their full advantage? Well, just in case you’re trying to figure it out, here’s a short How-to-Guide on Marketing your Small Business through Social Media.

    Step #1
    Get on Facebook and Twitter!
    If you own a business but you are not on the Two Major and Most Popular Networks for Social Interaction, then you’re considered to be living in the stone age. Seriously, people “Google” a business just as much as they “Facebook” or “Twitter” search one. In other words, take Step #1 very seriously and keep your Business’ Social Networks filled with status updates and current information.

    Step #2
    Your Company Needs to Blog.
    You may ask, “Why Blog?” The reason is simple: People like Current Information, Updates and Live-Connections — similar to the world of Facebook and Twitter Status Updates — but your Blog is Centered on your business. And you don’t have to be a Pro-writer to blog! Simply post event updates or new projects you’re working on; Images, Videos, and Exterior Links always make blog posts more interesting.  You may also post Articles that you find interesting and would concern and intrigued your target market. Also, it’s important to post comments and follow the current information in other blogs that fall-in-line with your same industry.

    Step #3
    LinkedIn. Yelp. Foursquare. YouTube.
    All of these Social Giants are here to help you grow, so Use Them! LinkedIn connects you in a serious business platform — don’t ignore it — LinkedIn may not be as “Big” as Facebook and Twitter, but it is a definite way that you’ll be researched on by your prospective clients. Yelp connects you publishes tons of reviews on local businesses — review your competitors and make sure you have positive reviews — if not, take note of your company flaws and make changes asap. Foursquare allows you to “check-in” and lets your Social Network followers know where your Business is geo-located — it’s a nifty tool and highly recommended. Lastly, YouTube is your multimedia guru, so create videos to show your customers what you have to offer — YouTube has a lot to offer and Billions of viewers, so brainstorm your ideas for videos and get to work!

    Step #4
    Your New Best Friend: Google.
    With free online tracking programs like Google Alerts and Google Analytics, you don’t want to miss out on the benefits. Google Alerts sends you email updates from Google search results about topics you’re interested in tracking — i.e. your business’ name, your competitors, and keywords for your business. Google Analytics tracks your website traffic and tells you which sites and/or social platforms are bringing in hits to your webpage — so you can focus attention and budget on the ones that do work, and you can revamp or cut out the ones that don’t.

    Step #5
    Connect Everything!
    The final piece of information is to integrate all of your Social Media Marketing Efforts. For one, it saves you time instead of updating a bunch of networks. Second, it keeps you current on all platforms — and that’s one of the most important details for a Small Business to keep their potential clients engaged. The Social Media, Tech and Business blog, Mashable, offers three suggestions to cross-market your efforts:

    First, connect your Twitter account to Facebook so that your tweets will appear in your public updates on Facebook. This will let you leverage your time on Twitter to also update your Facebook fans.

    Second, connect your LinkedIn profile to your WordPress blog. LinkedIn allows you to publish, in your profile, synopses of the most recent blog posts on your blog. This application will automatically update your LinkedIn profile with your most recent blog posts.

    Third, integrate Twitter tools into your blog. I like and use the TweetMeme retweet button on my blogs to make it easier for users to tweet about the blog posts. I also use the ShareThis tool to enable readers to quickly share content on multiple social networks.

    *Although my opinions are incorporated in this post, I stumbled upon the details seen here. For more information and links to the tools that will help get your Small Business started, read the entire article at Mashable.com


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    If you’ve ever thought of building a website, you know about Landing Pages and how vital they are to your “user-friendliness.” Companies tend to like Landing Pages because it serves as the hub for their exterior Links and important information. Plus, consumers generally like to see all the info they need in one quick look. So, over-doing-it on a Landing Page can truly hurt your business, and that’s why it’s important to keep it simple.

    I was Stumbling and found this this snazzy description on how to Create the Perfect Landing Page. Thought it was pretty cool, so I’m sharing it with YOU:

    • Headlines should be Clear and Concise
    • You’re Grammar needs to be Perfect!
    • Use Call to Actions and Big Buttons
    • Go Easy on the External Linkage
    • Keep it Above the Fold
    • Also Test, Test, Test your Page
    • Think about your Color Choices

    Want more info? Get all the details from the Source


    Now that you know,
    Need help creating your landing page?

    Have no fear! I’m here to help
    Contact me & let’s get started



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    Everyone wants them but not everyone knows How to Get them: we’re talking about Facebook Fans, people! This is the social media mission – to build a fanbase that drives attention and traffic to your companies information and website. One thing is creating a fanpage, but a whole ‘nother monster is getting eyeballs to the page. It might seem like a lot of work (and it is to a degree), but it’s no rocket-science! Anyone can increase their Facebook fanbase, just go step by step and build your brand online. I personally love this guide to increase your fanbase via Social Media Examiner:

    #1: Embed Widgets on Your Website

    #2: Invite Your Email and Ezine Subscribers

    #3: Add to Your Email Signature Block

    #4: Make a Compelling Welcome Video

    #5: Use Facebook Apps

    #6: Integrate the Facebook Comment Feature

    #7: Get Fans to Tag Photos

    #8: Load Videos and Embed on Your Site

    #9: Place Facebook Ads

    #10: Run a Contest

    { Source }


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    This awesome German advertisement campaign is one that you can’t help but laugh at! Yet, chances are, the print campaign will more than likely hit an emotional-career-changing-nerve with your audience; and that’s an advertisers ultimate goal! The tagline is for the German site specialized in employment called Jobsintown which captivated it’s audience with these rich images. It means “life’s too short for the wrong job.” Isn’t that the truth!

    This awesomely innovative and creative strategy is what makes a great campaign. Something memorable! That’s what you want in a campaign. And it’s not just limited to print advertising – this applies to even the smaller projects, like when  creating a client’s logo design and brand identity. When creating, it’s important to incorporate ideas that make you focus and have a memorable-appeal, while still being quirky, out-of-the-box and down right smart!

    Check out all the fun Ad Campaign Images:

    Source


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    Oh friends, the things I have learned today! So many wonderful things! I just attended WordCamp Miami 2011 – a designer/marketer/developer WordPress Conference – and got some amazing tips and tricks for WordPress plugins and online-goodies in general. I would love to share the knowledge I gained today with you all; check out the sites listed below for a little bit of everything you can utilize in your business:

    Let’s start simple here, with Card Munch – compatible software for your iPhone which literally snaps a photo of your business cards and auto-adds the contact to your phones address book. We all know how hard it is to keep track of all the business cards we get while networking, so use this program and get organized!

    Want to make money online? Who doesn’t! There are multiple platforms to set up ads on your blog/website, and the conference speakers today kept recommending BuySellAds. I’m going to give them a try by simply signing up, placing ads on my site, and then gain the possibility to get paid every time a consumer clicks; I suggest you do to!

    New to WordPress? Don’t fret, WPBeginner is there for you. They offer guides, free themes, plugins, tutorials, consulting, and more – you name it! Easy to navigate and helpful for newbies, I highly recommend this site for all your WordPress questions.

    Vanilla Forums is open source forum software that is used to power discussions. There you can sign up and have a discussion forum created for you instantly; the discussion forum can be used for any purpose, so take advantage and us it for your school work, business or just personal blog and get others opinions in a free-flow of ideas forum.

    Last but certainly not least, Video User Manuals for web developers is the final piece to the puzzle. It is a plugin for WordPress that gives the end user both a video and online manual explaining the functionality available to Editors in WordPress. Instead of trying to explain WordPress in a nutshell to your client before you hand-over the site, let the tutorials do the talking. Clients can refer back to them anytime they want and web developers can sleep-well knowing that the site automatically updates the tutorials as things upgrade in WordPress. It’s definitely worth the price of $24 a month for web developers and clients to finally understand each other!


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