Design Love: Mmm… Wine & Design

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We all know the world of design isn’t just logos and website creations. Design reaches far more influential factors in a brands image – like for example, packaging design.

Consumers eyes are attracted to sleek and interesting displays of art; and you’re constantly confronted with packaging design options on the grocery store shelves. But have we realized how important that is to our purchase decisions? Packaging is an a key determination of the consumers perception of the product which leads to the the brands success or failure.

On that note, today’s focus is one of my favorite things in the universe – Wine!

When I walk up to the wine racks at the grocery store, I of course draw my attention immediately to the types of wine I like (Malbec, Merlot, Cabernet Sauvignon, etc.) Then, once I’m standing in front this array of red wines, the package designs start to pull me closer. And this is the moment when I grab the one I like most and head over to the check-out counter…

A boring design might deter me from even looking at the wines details or I’ll simply skip over that bottle and keep looking. It’ just the way it works – packaging design plays a major role in the purchase process. Luckily for us consumers, designers have stepped it up with fun yet classic designs for this tasteful delicacy.

Ram’s Leap: a colorful array of swirly-rams is for lovers of all flavors and tastes

Hamilton Fray: inverse coloring process draws the eye to the hand drawn design

The Tentacle: illustration designs formulated in a simple way can link your company’s logo and image very eloquently and effectively

Julian Madrid: minimalist designs are also very attention capturing and classic

Sunflower Hills: A vintage, yet pop art, feel to the classic wine bottle

Santameriana: clean cut typography design is an instant attention grabber

The People’s Wine: my personal favorite, with hand-drawn text and colorful accents to determine the type of wine – easy to identify and fun to look at!

{ For more photos of these wine designs and many other styles, visit the source! }

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Branding 101: Save the Date Design

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Recently, I was commissioned to create a “Save the Date” for my friends Jess and Drew. They were looking for a vintage feel, with clean modern type. Luckily, they had a lovely engagement photography session and I was able to place the type treatment on various images…

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I created one main type treatment, to fit the style they were looking for, and then arranged it accordingly on various photos. They’re wedding-look is maritime vintage, so the designed color schemes varied in cool and warm vintage tones…

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The goal was to create many vintage-tones for each of the photo options, so they could chose a color palette that matched their wedding aesthetics best. After they reviewed their options, they decided on the perfect image! You can see the final design below. I’m very happy that my clients love their “Save the Dates” and are gearing up to share this image with all of their family and friends…

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Design Love: Top Web Design Trends for 2014

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I recently read the “Top 10 web design trends for 2014” by at 99designs.com and I have to admit – I immediately fell in love with his post. Maybe it’s because I’m a web design junkie, or maybe it’s because when it comes to blogging, I’m all about beauty and clarity. Regardless of why, I truly enjoyed his straight to the point content, with great visuals and linkage. Barin, you got it down-packed.

Below are my comments on my favorites of his noted top trends for 2014.
Let me know your thoughts in the comments below!

 

“Flat design thrives”

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Wistia.com is a great example of flat design.”

Oh my, how this makes me swoon. Flat design is minimal but has all the potential in the world to be colorful, strong, and even interactive. Lately, when I create website designs, I’ve been finding myself leaning towards incorporating flat designs throughout. As Barin so perfectly stated:

“The reason why everybody is using flat design is because it makes sense. We have less clutter, more use of white space and overall a better user experience. It forces designers to achieve more by using less and for that, I consider it the number one trend for 2014.”

 

“Websites showcase better images”

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Portraits does a great job elevating an apparent simple image to a central point of a website.”

Imagery is everything! From product sales to general branding, if you use powerful images then you’ll get the best response from clients. Even a stock image – edited correctly – can work perfectly for a brand’s look. I adore photography, so I’m very glad this trend is in for 2014. Actually, soon I’ll be updating my site with some seriously awesome photos – stay tuned! For now, make note and add strong images to your site; Barin informs us why better images are being found more and more on the web:

“2014 will bring higher quality, more creative and unique images because of multiple reasons: pricing is affordable; loading speed is faster than ever; access to high quality images is everywhere.”

 

“Infographics remain the best way of representing data”

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Gabriel Gianordoli did an excellent job with this amazing infographic.”

If you follow my blog category, “In The Know,” then you definitely know of my love for infographics. I mean, they’re pure awesomeness! Lots of information fits perfectly in a small space while the reader get’s to use photographic memory  to retain it all. Plus, they’ll usually visual beautiful. Barin notes why infographics work so well:

“They present a lot of information in a small space, they’re eye-catching and they don’t cost the world. That’s why business owners are asking for them. The end-user likes infographics because each of them has its own personality — they’re a bit quirky, they combine typography, bold color schemes and shapes in a way that intrigues viewers.”

 

“Typography takes center stage”

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Crop The Block is a prime example of mix and match typography.”

Hellooooo Typography! Last, but definitely not least, in the list of great trends for 2014 is typography’s take over. Last year I started re-branding my site with custom type, throughout the images and page headers, and I only want to get further into it this year. Type helps shape brands and express personalities; it’s multifaceted, something that the world of plain text just doesn’t offer. Barin explains how we’re saying goodbye to the old type and welcoming new type throughout different platforms:

“Goodbye Georgia, goodbye Times New Roman, goodbye Helvetica! Welcome to 2014 — the year where typography gets serious. Actually it was always serious, now it’s just arriving at mainstream status. The avalanche of mobile apps we’ve all been swimming in has exposed our eyes to all sorts of typography goodies and that has had a major factor in our font usage expectations.”

 

View all of ‘s “Top 10 web design trends for 2014

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In The Know: 60 Seconds Online

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Your dose of “In The Know” today is something quite interesting; It’s an overview of what happens every minute, or exactly 60-seconds, online. Think about that: Every single minute, these amount of people (or more) are interacting and sharing online. It’s truly impressive that humans put so much energy into the digital world…

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My Daily View: The Lovely 2013 In Review

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What a wonderful year 2013 was! I had such an amazing time and grew so much – culturally, mentally and spiritually. Thinking of all the things that happened, I just had to make a re-cap of everything that made my heart all warm n’ fuzzy. So, without further adieu, I present to you…

“The Lovely 2013 In Review”

(through the eyes of my Instagram snapshots)

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In January, I finished up a wonderful vacation to Argentina.

At a total of 17 days, I spent Christmas and New Years in this gorgeous South American country. After the holidays, I enjoyed most of my 2013 time either exploring Buenos Aires or lounging under a tree reading a book. Since it’s summer during that time, I was basking in the sunlight and swimming in the pool while most of my home country was still experiencing winter freezes. So it’s easy to say, I felt very blessed to start off the year in such a pleasant environment!

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Buenos Aires, Argentina

Argentina 2013

Tango dancers & Evita art, Argentina

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Upon my return to the States, I had lots of work to do;

and that meant putting all my energy into 40+ hours a week at the office, plus freelance in the evenings. As much as I love the go-go-go, I was starting to feel run down. I tried to disconnect from coffee, so I quickly built a wonderful love for chai tea. Our love is still flourishing…

Chai Tea = Love

Chai Tea = Love

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But life wasn’t made for all work and no play!

I took part in some events during the first months of the year – like meeting Ms. “Spirit Junkie” herself, Gabby Bernstein, at The Standard Hotel for her book signing. My cousin, Joany, and I attended the event together; it was a sweet evening, overlooking the water and being surrounded by so many “Spirit Junkies.” Plus, meeting Gabby was definitely the cherry on top!

Meeting Gabby Bernstein

Meeting Gabby Bernstein

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One of my true loves is biking! I found out about this love in early 2012,

but it’s kept growing since. I connect most to myself (with meditation and prayer) when I’m on my bike than any other activity. This year I found myself biking many of Miami’s beautiful areas – South Beach, the Grove, Virginia Key, and much more. From meditating, to taking a swim, or even grabbing a quick beer – on my bike, I get to do so many things that make me feel fulfilled.

Biking Miami's Bridges

Biking Miami’s Bridges

Biking, South Beach

Biking, South Beach

Biking, Matheson Hammock

Biking, Matheson Hammock

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This year, two of my great friends bought their first home.

Being dog breeders, Betty and Pablo purchased their home in the spacious Redlands of Miami. I helped them paint and decorate in the beginning, and now I go over on weekends to lay out by the pool and hang out with the pups! It’s a slice of tranquil paradise in our busy city. They specialize in breeding the adorable and smart breed of Weimaraners – you can check out their animal-lovin’ Instagram at Leeto Green World.

Painting at B&P's New Home

Painting at B&P’s New Home

Relaxation in the Redlands

Relaxation in the Redlands

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And then I got to leave Miami for two work-trips, back to back.

Beyond the blessing of living in one of the most beautiful cities, I appreciate any form of travel – even work related. Although I spent most of my time at the office, I was able to enjoy a bit of Guatemala and Costa Rica this year! In Guatemala, I stayed in the gorgeous Antigua – a zone that is filled with old structures, delicious restaurants, friendly people, and cobblestone streets. While in Costa Rica, I dined upon a mountain top and overlooked the entire city in the valley below. Both were phenomenal experiences…

Guatemala's Volcanos!

Guatemala’s Volcanos!

Hotel in Antigua, Guatemala

Hotel in Antigua, Guatemala

Mountain Top Dining, Costa Rica

Mountain-top Dining, Costa Rica

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My princess – aka my little sister – turned 5 this year!

I slightly remember being 5 years old; it’s such a perfectly wonderful age. She’s got all the beautiful innocence of a young child, but the smarts to have full-on-conversations and interpret emotions clearly. Every time I see her, I am in awe of her smarts – she speaks English, Spanish, and some Portuguese! She’s quick, witty, and loves doing magic tricks; the rabbit in a hat sort’a thing! And make note, she doesn’t like anyone to know how her tricks are done – after all, a real magician doesn’t reveal their secrets.

The Princess

The Princess

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On weekends, I spent lots of time during the summer/fall visiting the beach.

Every chance I got, I’d take a drive over the bridge for some “salt life.” Some people take our city for granted and don’t visit the beach on the most lovely of days. But I definitely knows what Miami’s backyard has for it’s residents – and I never give up a chance to visit, even if for only an hour.

Serenity, Miami Beach

Serenity, Miami Beach

South Point Park, Miami Beach

South Point Park, Miami Beach

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Halloween this year was simply one word – hilarious!

I dressed up with my best friend, Natasha, as the infamous 90s duo from Wayne’s World known as Wayne and Garth. We DIY’ed the costumes, buying pieces from thrift shops and memorabilia (like the iconic hat) from Amazon. And since we’re 90s kids, when the idea came up it just felt right to re-create the throwback costume. We even spotted a guy wearing the signature tagline “Party On!” on his shirt – of course we took a photo…

Party On Wayne, Party On Garth!

“Party On Wayne, Party On Garth!”

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Shortly before the Holidays, I took a much needed Baselcation.

(*A Baselcation is what I like to call a vacation during Art Basel; it should catch on soon enough!) My friends, Arlene and Sindy, and I visited a bunch of galleries in a four-day span. There was lots to do, but eventually lots was accomplished. We started baselin’ on Wednesday night, and by Sunday we were ready to drop. But from the pop-up tents like Pulse and Scope to Miami’s new Perez Art Museum (PAMM), we went all around town and relished many events. Art Basel was an unforgettable time – where art, culture, and vacation all got mixed in together.

Photographing & Art Baselin'

Photographing & Art Baselin’

Friends With You Exhibit, Art Basel

Friends With You Exhibit, Art Basel

Pulse & Scope Art Fairs, Art Basel

Pulse & Scope Art Fairs, Art Basel

Visiting the new PAMM, Art Basel

Visiting the new PAMM, Art Basel

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The year ended with the usual holiday spirit and it felt just right.

The day after Thanksgiving, I bought a surprise Christmas tree for my family and decorated it before they woke up in the morning. A few days before Christmas, my bestie’s and I had our annual Secret Santa gift exchange, which never ceases to make for an amazing evening of good laughs and great gifts. And the new year brought on something I’m quite fond of – new clients! You’ll be seeing lots of new projects as the months of 2014 unfold.

Christmas Tree shopping

Christmas Tree shopping

Bestie's Secret Santa Party

Bestie’s Secret Santa Party

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2013 was packed with travel, discovery, and growth.

But this year I feel even more inspired than I did before to grow my freelance work (via Dawl Creative), continue my spiritual growth, and take the next step into adulthood – buy my very first home property. Lots of plans are finally being put into action and the excitement is building up. I’ve got a lot to do before the year ends, but I’m happiest right now while on the journey. Maybe that’s the point of every year and every step we take – to enjoy the journey. Wishing you all a blessed 2014!

New Clients for the New Year

New Clients for the New Year

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