September 18, 2013 diamaritorres

Branding 101: Getting Down to Business

DT2014_Branding1
New Diamari Torres Biz Cards

Business cards rock! Plus, they’re pretty important to letting people know what you do and how to reach you; so, it was due time to print new business cards.

Design wise: I decided I wanted to keep the consistency of my blog’s minimal design through incorporating the sites colors and simple type. Personally, I like the whole “no BS” approach – especially when handing out your card. People want to be reminded of what you do and how to contact you quickly. Yet, the card has to be impressive and actually kind of fun! Remember, the design and texture of your cards is what really sells it.

Printing: On that note, the print quality is the first and lasting impression. Quality is most definitely triumphant over quantity. This is a trend I’ve seen in business card printers. Sites like Moo.com – which don’t get me wrong, they have awesome pre-designed templates and materials – can charge you over $100 for a measly 200 business cards.

In my case, I luckily got both quality and quantity. Printed on 16pt cardstock paper, my cards are coated in a very smooth Silk Lamination. It actually seems to make the card thicker and stronger; I love it. The final touch though is the Spot UV, which creates a slightly-visible rise of gloss over whatever you choose to highlight. Logo. Name. Info. Background. Whatevs!

Spot UV on Biz Cards

I chose to Spot UV the words “hello there” on the teal-blue side and my entire logo on the white side. It feels very interesting and different from the traditional card design. I’m truly very happy with the results. Probably even more so because of the price: 1,000 cards for $145! (shipping not included, I picked ’em up) You can’t beat that. I have cards for – like – ever now! The service was great and the turnaround time was about a week. I recommend Elite Flyers for printing business cards – especially their Silk Laminated and Spot UV ones, of course.

Biz Cards in Card Holder

  blog-title-line  

Leave a Reply

Your email address will not be published. Required fields are marked *

GET IN TOUCH

Scroll Up