June 3, 2013 diamaritorres

Branding 101: Portfolio Update

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So far, 2013 has been insanely busy – and I’m truly loving it. One of my freelance projects this year has been designing for a new women’s publication in Miami, Stay In The Loop Magazine. From the logo design, business cards, media kit, and the initial magazine design – it’s been done! Starting a brand from scratch isn’t easy; but, now that we’ve got the ball rolling, everything just seems to fall into place.

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First things first, the logo design. The client, Nicole Hoyos, wanted something feminine and fun yet modern and clean. She also wanted to subtly include an infinity-loop, which is an important part of the overall brand. The client says the loop signifies the endless connection between all women, things, and events in Miami. Since this is a local publication, it is important to create that visual connection – starting with the logo.

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Getting down to business: the cards for Stay In The Loop Magazine continue the trend of the logo with a feminine and modern look. One side is utilized for the logo to make it’s statement. The other side has the contact information with lots of white space along with a light watermark of the logo.

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Last, but definitely not least, is the the magazine design for issue #1 of Stay In The Loop Magazine. The magazine is based of articles for the everyday Miami woman; so we made sure to maintain the overall brand look with lots of clean lines, white space, and feminine type throughout. You can pick up your FREE copy of the magazine starting June 3rd; located conveniently throughout Kendall and South Miami at many local salons, gyms, doctors offices, etc. Get more info at StayInTheLoopMag.com

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Comment (1)

  1. Marta Zoghbi

    It looks great. Looking forward to reading it. Great job Diamari!

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