May 31, 2012 diamaritorres

Branding 101: Portfolio Update


Hello Digital Darlings! I’d like to introduce META, Miami Elite Tennis Academy, who launched they’re official website this week. I was fortunate to work with META by designing and creating their website and social media outlets.

The overall layout of the site is minimalist; throughout all of the pages, you will enjoy the clean-cut yet exciting style. What really stands out, in the design aspect, is the highlight color of lime green which is also META’s identity color. Plus, the vibrancy of the images really “pop!” against the darker background, and the information is simply detailed in order for the viewer to know what they need to know and go!

The META project was actually a collaboration with my design partner and friend, Arlene, who did all the fun stuff like designing the brand identity for the company; of course, this is all while I stayed up late-nights, drinking coffee, and coding the back end of the website! But all kidding aside, I am so happy with the end result and to have had the opportunity to work with META on their website.

META is all about having fun and improving your tennis game. They have a special pyramid-system for their Juniors program, where the children go up in levels to become the best athletes they can in the appropriate amount of time and practice. They offer a 2-Week Free Trial when you register online, and are currently enrolling for Summer Camp! Check META out on Facebook too, or visit them as they are conveniently located in Kendall, Miami. Plus, I think you’ll really love what they have to offer.

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